rithms. It does this by measuring the full shape of both

[melting]

Nike Fit is a transformative solution and an industry first — using a digital technology to solve for massive customer friction.In the short term, Nike Fit will improve the way Nike designs, manufactures and sells shoes — product better tailored to match consumer needs. A more accurate fit can contribute to everything from less shipping and fewer returns to better performance. The summer’s premier football tournament is in full swing, and there are places outside of Paris to watch the matches and experience the global game. On June 16, Nike will host watch parties at Nike by Melrose in Los Angeles and at Nike BOX Msk in Moscow. There are also ways to get into the game yourself. In London, Nike is organizing a women’s football festival at Hackney Marshes, where players can join workouts, coaching sessions and enter 7-on-7 tournaments organized by age group.

Starting June 5, an updated women’s floor debuts on the third level of NikeTown London. The concept of the floor is inspired by the latest Nike House of Innovation flagships in New York City and Shanghai, particularly in its flexible, gridded layout to quickly reorganize the space all year round (the current set-up, for example, draws from this summer’s football tournament in France). Similar to NYC and Shanghai, the London floor grants perks to NikePlus Members like personal styling services and Nike App at Retail. The level also features extended offerings of plus-sizes, a team-sport service for female kit and apparel customization and more.Enter Nike Fit, a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style.

Milwaukee Bucks forward Giannis Antetokounmpo along with his brothers, Thanasis, Alex and Kostas, are hosting a 3-on-3 tournament in Sepolia, Athens, on the same outdoor courts where they began their basketball careers. Team registration begins on June 10, and games begin on June 28. Teams that pass the qualifying rounds will play for a spot in the final on June 29.Did you know that three out of every five people are likely wearing the wrong size shoe? That’s partly because the system the industry uses to determine shoe size is antiquated. It’s not just the equipment — essentially a foot ruler with a measurement scale based on a barley corn kernel–but the concept of sizing itself. Length and width don’t provide nearly enough data to get a shoe to fit comfortably. Sizing as we know it is a gross simplification of a complex problem.