Millennials with Kids: Marketing to This Powerful

[ykukiz]

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly was raised. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities while they move solidly up.Millennials with Kids changes how you picture this new generation of parents and uncovers profound insights for marketers and brand strategists planning to earn their loyalty. Building for the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:Enlist Millennial parents as co-creators of brands and goods . Promote purpose beyond the conclusion . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that speak to Millennials . Plus more. Source: