When a prospect lands on your website will he or she understand what you are presenting? Do your orderingsign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers.
As a writer I put a lot of effort into making ideas clear. Therefore , I sometimes find it annoying when I can't figure out what a webmaster is trying to say. I admit I sometimes don't grasp a concept because I'm in a hurry. However, I've run across poor formatting, grammar and spelling as well as poor continuity that make web content difficult to understand. This is a big turn off for visitors.
If you are not good at writing consider hiring someone to do it for you. Or , perhaps a friend or relative can tackle this job for you. By doing so, you are assured your web content is proficient and easy to understand. You can then use the time savings (the time you would have spent writing) to focus on other facets of your business.
If you plan to handle writing responsibilities yourself keep a grammar book handy for reference. Ask someone to proof your work.