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Search engine optimization- An important concept to understand
Posted On : Nov-25-2011 | seen (164) times | Article Word Count : 469 |

Search engine optimization is all about page traffic , gaining positioning on page 1 of Google. Two major areas that are covered through SEO, one is gaining traffic through SEO efforts and other one is gaining traffic through paid search engine advertising that is through PPC (pay per click). Search engine optimization is all about page traffic, gaining positioning on page 1 of Google. Two major areas that are covered through SEO , one is gaining traffic through SEO efforts and other one is gaining traffic through paid search engine advertising that is through PPC (pay per click).

There are major tools for search engine marketing-

1. Keyword research analysis- Most relevant and popular key terms and phrases are found for the specific website and products. Then the key phrases are used on the site that will further generate and convert traffic.
2. Website popularity and saturation- It shows how much popularity and presence a website has on search engines through the number of pages, website that are indexed on saturation.
3. Back end tools- web analytical tools can help the clients to understand that what happens to the client website and measures the success of websites.

There are digital marketing agencies that avail these services as tools from search engine marketing India. Digital marketing is the new agenda, which has allowed overcoming the advertisement process through internet. Every day there are millions of visitors , viewers and customers, who are navigating these web marketing websites. Be it products, services , software or any other thing, the business is done on the web.